New customizable MY I.N.O.X.

Tastes are individual and so are we. The new MY I.N.O.X. offers customers the opportunity to design their very own personalized watch. With over 15’000 variations, this is their chance to configure a unique watch made to last a lifetime. ​​​​​​​Victorinox is launching these fully customizable models from its popular I.N.O.X. collection to perfectly reflect individual lifestyles. Customers can choose between 3 different materials for the case, 7 colors for the dial, 15 different straps and 7 colors for the protective bumper. Entirely new to the watch industry and as a special extra, the new customizable MY I.N.O.X. comes with a Swiss Army Knife in one of seven colors of which four are only available in the set with the watch (orange, blue, grey and green). The watch can be further personalized with an individual engraved text. The watch, knife and bumper are delivered with an individual note in a dedicated case. ​​​​​​​A personalized watch is the perfect companion for the confident, sophisticated man wishing to express his individuality. He can start by personalizing the case, choosing between stainless steel, carbon and titanium. If he goes for carbon, he will be pleased to know that this is the same carbon composite that has protected space shuttles from reentry temperatures in excess of 1,260°C. When choosing the color of the dial, he will certainly notice the highly luminous markers and hands for easy night readability. His choice of paracord, leather or rubber strap provides another clear indication of his lifestyle. Traditionally used for parachute suspension lines, the paracord is permanently ready for action, made from multi-strand nylon with a breaking strength of 250 kg. By adding a colored bumper as a stylish accessory, the customer simultaneously changes the look of his new watch and provides it with additional protection to survive just about any urban adventure. ​​​​​​​How can you personalize your very own MY I.N.O.X.? For the time being, the watches can either be configurated online on the European country websites https://www.victorinox.com/ch, https://www.victorinox.com/de, https://www.victorinox.com/fr and https://www.victorinox.com/uk with deliveries to Europe exclusively or they can be customized at selected Victorinox store locations within Europe including London, Geneva, Zurich, Lausanne, Luzern, Cologne or Berlin. A further roll-out of the customizable MY I.N.O.X. to additional countries will follow. ​​​​​​​The new and personalized MY I.N.O.X. is set to become the favorite watch of confident and stylish men who enjoy expressing their individual lifestyles and tastes. Made to resist any kind of daily adventures, it is made to endure over 130 real life homologation tests as defined by the I.N.O.X. family. The watch is designed and made by Victorinox in Switzerland and its 5-year warranty+ is further testimony to the high-quality approach of Victorinox.

Press Contact

Victorinox AG Schmiedgasse 57 CH-6438 Ibach-Schwyz Pressoffice.hq@victorinox.com