Victorinox Flagship Store Zürich

Zurich is not only the center for business and learning in Switzerland, but it is also a hub for cultural diversity, creativity, and innovation. A characteristic example of this is its modern, urban lifestyle embedded in its attractive natural environment.

The Victorinox Flagship Store Zurich is located right in the middle of this vibrant metropolis, at Rennweg 58, on the corner of Bahnhofstrasse.

Discover the world of Victorinox on a floor area of 180 square meters: browse the large selection of Swiss Army Knives and check out the interactive pocket knife configurator. Get creative and create your own personalized SWISS ARMY KNIFE.

With our travel gear, bags, and backpacks, you will be ready for every adventure, including the daily challenges you face in the urban jungle. Explore our innovative range of kitchen tools in the extensive kitchen knife section. The large watch area and our selection of exclusive, premium Victorinox fragrances add the finishing touches to our product range.

One of the absolute highlights is the pocket knife globe in the entrance area. It is made from over 15,824 small red Victorinox pocket knives arranged to form a sphere, symbolizing the globe. Look carefully and you will find one small, white pocket knife – it represents the Victorinox headquarters in Ibach, Schwyz.